will crum

Making the complex clear.

Skills and projects

Here are the main design skills, modalities, and frameworks I employ to put my approach into practice — and select projects that showcase them.

Automated deep-learning training that informs and delights

Metamorph is deep learning training interface that tracks model quality in real time so users can spot issues early and take corrective action.

  • UI
  • UX
  • AI/ML
  • 0->1

Powerful text search that matches meaning, not just key words

Match is a semantic search tool that gives users close control for finding sentences and documents with similar meaning.

  • UI
  • UX
  • AI/ML
  • 0->1

Rapidly unblocking channel sales to unlock the IDP market

We designed a demo tool to show off Pienso’s new invoice extraction capabilities — in under a week.

  • UX
  • 0->1
  • design sprint
  • leadership

A comprehensive platform reskin that’s more than skin-deep

Pienso had grown into a sprawling platform without establishing a formal design system. We needed one, and to clean up a lot of UX debt along the way.

  • UX
  • design systems
  • leadership

Soccer uniforms that 140+ teammates can all agree on

My amateur club had 5 teams, an established brand identity, and some worn-out kits. As a senior player and designer, I was excited to develop new home and away concepts.

  • visual design
  • side projects
See project archive