about

 

Enjoying Porto (2025)

I’m Will, a multidisciplinary product designer and design leader based in Brooklyn NY.

I spent the last 7+ years’ building interactive machine learning tools at Pienso. Before that, I was dreaming up AI-empowered futures during my master’s at SVA. So I’ve been doing this “UI for AI” thing for a while, now.

But my approach is human-centered and tech-agnostic. I’m most interested in solving real problems, empowering real people, and making the complex clear. If you’re pursuing the same, let’s link.

Access my latest portfolio above, or check out select older work, like my master’s thesis: Me Myself & AI : How I Learned to Love the Machine That Took My Job.

willacrum@gmail.com | linkedin | instagram