will crum

Pienso Reskin

A comprehensive platform reskin that’s more than skin-deep

  • UX
  • design systems
  • leadership
Pienso Explore in the new visual system

A look at Pienso Explore in our new visual system.

Pienso had grown into a sprawling platform without establishing a formal design system. We needed one, and to clean up a lot of UX debt along the way.


Team

Design Will Crum (UX lead), Ennio Dybelli (UI lead), Sonia Wu (UX)

Development Brian Cort

Background

We'd never had a formal design system. UX baggage had piled up, the app looked dated, and UI dev work was slow.

Objective

Develop a custom design system to standardize our UX, refresh our UI, and future-proof our brief-to-build process

Process

  • UX audit – We reviewed every page and listed every pain point.
  • Scope triage – We sorted our recommendations into four tiers of complexity. Tier 4 was off limits.
  • Divide & design – Ennio built the component library, and Sonia and I tested it while redesigning pages. Constant reviews kept us in sync.

Challenges

  • Platform sprawl – We had 20+ pages and 7 principal features to redesign, with more on the way.
  • UX baggage – Interaction and hierarchy inconsistencies had cropped up over the years.
  • Open-ended scope – Anything short of back-end refactoring was on the table. Where do we draw the line?

Background

  • Total app redesign – Comprehensive mock-ups of the entire platform, UX-refined and UI-refreshed
  • From brief to dev, standardized – We'd built our own UI library, with guidelines. And a component library in Storybook for faster dev work.